The Go-Giver philosophy is about selling more, living more and about success in general!

The 5 principles in the Go-Giver philosophy govern success in Business, Friendships, Marriage and for that matter any area of life where there is a need to forge human connections. The Go-Giver philosophy is useful not just for anyone who is in sales but for anyone who deals with people on a regular basis in work life. (which is just about everybody!)

The giving concept is best illustrated through the 5 Laws of Stratospheric Success.

1) THE LAW OF VALUE
Your true worth is determined by how much more you give in value than you take in payment.

• Value is the relative worth or desirability of a thing to the user or beholder. It is those qualities or characteristics in a thing or experience that give it worth, importance or preciousness – especially as compared to the cost.
  
• A Bad restaurant gives just enough food and service, both in quality & quantity, to justify the money it takes from the customer.
• A Good restaurant strives to give the most quality & quantity for the money it takes.
• A Great restaurant strives to defy imagination! It provides a higher quality of food & service than any amount of money could possibly pay for.
  
• Some ways to create value: Excellence, Consistency, Attention, Empathy, Appreciation, Excellence
• Remember: It’s not about us / our products/ our services/ our solutions. It’s about our customers
• Our products/ our services/ our solutions are merely means to add value to our customers
• We are all in the business of adding value to our customers.

2) THE LAW OF COMPENSATION
Your income is determined by how many people you serve and how well you serve them.

• In other words.. Your compensation is directly proportional to how many lives you touch. Your personal compensation is directly proportional to how many lives your company touches.
• The First Law says that your true worth is determined by how much more you give in value than you take in payment. But that doesn’t mean that your payment will increase. The First Law merely determines how valuable you are i.e. Your potential success, how much you could earn. It’s the second law that determines how much you actually earn
• The age-old 3 step program we were taught..
  1) First, aspire to a worthy goal.
  2) Then, work hard.
  3) Meanwhile, be a good person.

The key to getting more of what you want, says this paradigm, is simply to do all this more. Don’t just want something, want it real bad. Don’t just work toward it, work real hard. And while you’re doing this, don’t just be good, try really hard to be a really good.

• However, your compensation is not a reflection of your goodness, worthiness, merit or industriousness. It is an echo of your IMPACT! Touching a lot of lives means meeting a lot of people. And the only way you will be successful at touching their lives is if you become comfortable being with them—not presenting to them or “sorting and qualifying” them, but simply being with them.

3) THE LAW OF INFLUENCE
Your influence is determined by how abundantly you place other people’s interests first.

• Why do we need networks? Often, our focus is on expanding our network so that one day we can LEVERAGE it. All things being equal, people will do business with or refer business to those people who they KNOW, LIKE & TRUST
• Ask yourself: How many people KNOW you? Of these, how many LIKE you? Of these, how many TRUST you? How can you get them to KNOW, LIKE & TRUST you?
• The third law raises the effect of the second law to a higher order of magnitude, multiplying your personal impact through the spreading medium of your influence
• Placing other people’s interests first means making your win about the other person. When you do that you create your own Army of Personal Walking Ambassadors.
• None of us are saints; we’re all ultimately driven by self-interest. Trying to eliminate our sense of self- interest would be a futile effort. Self- interest is an essential part of human nature; it’s hardwired. And it’s a good thing: physiological self-interest is what keeps our heart pumping and our metabolism up. What is necessary here is a ‘willing suspension of self-interest’

4) THE LAW OF AUTHENTICITY
The most valuable gift you have to offer is yourself.

• Stop being the ‘right’ person. As long as you’re trying to be someone else, or putting on some act or behavior someone else taught you, you have no possibility of truly reaching people
• Be Real. Be Yourself. Authenticity creates miracles!
• Being inauthentic robs you of power, freedom and self-expression.
• Sometimes, to add value, all you have to do is add yourself.

5) THE LAW OF RECEPTIVITY
The key to effective giving is to stay open to receiving.

• At this instant, all over the globe, all of humanity is breathing in oxygen and breathing out carbon dioxide. All over the globe, the billions and billions of organisms of the plant kingdom are doing the exact opposite – they’re breathing in carbon dioxide and breathing out oxygen. Their giving is our receiving, and our giving is their receiving. It’s not better to give than to receive. It’s insane to try to give and not receive.
• Giving and Receiving are part of the same process. It’s not possible to give when the receiving is incomplete. To be a successful giver you must be a good receiver as well.

Please don’t just read this synopsis. I invite you to read the original book, internalize the 5 laws and apply them in your life. If it interests you, you can read the sequels too, they are equally insightful and inspiring.